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Pale Fox as a label began, and ended, in the year 2003. The one and only Pale Fox release was a single called "Arizona" by a band called Playmaker. Released in the summer of 2003, it was well received by specialist radio shows across the UK and made it to number 1 in the Total Rock listener's chart. Here is what the critics thought....
"Emotive, ambitious and exciting melodic rock that anyone whose pulse ever quickened when they first heard Oasis could also get quite excited by. Just as some footballers only score show-piece goals, eschewing the mundane, it appears from the three songs on their debut e.p. that Playmaker aim for the epic and anthemic: every song is resplendent with the sound of proud hearts, defiant minds, and vocals ablaze with wavering emotion. Yes, so they've probably heard the Manics too. Strong though all three songs are, Arizona is definitely the one that could slip straight onto any radio station looking for the next-big-rabble rousing thing." Q Sheet Magazine
"Check this one out! These guys rock! This is the
debut single and Whoa, look out, its actually good. Rock that
doesn't blow out your eardrums and doesn't put you to sleep. Its
popular with UK DJs and I can only hope that our radio stations pick it up
too. The lead singer's voice is haunting and the band knows their
stuff. Awesome guitar riffs and toe tapping drum beats. My
suggestion, buy the album. All of the tracks are hot!"
Australia's Bullsheet Magazine
"Playmaker deliver
passionate, glowing rock that floods the head with light. What a relief, I
can get down off this ledge now. Comforting, but not smothering; warming,
but not burning, this is quite a treat. Why not? Go on, you deserve
it."Ireland's Sorted Magazine
"Damn damn good... I like that very
much." Andy King, Total Rock Radio,
announcing Playmaker at Number one in the station's listener's chart
"Jumping straight into their
Brit-pop boots, Playmaker launch with a hooky, melodic single reminiscent
of many of the UK greats. Although a shade imitative at times, it still
manages to do what all good power-pop numbers should (namely tapping along
in time) and with a generous lashing of lead guitar and a strong vocal,
‘Arizona’ achieves that goal. The sparser approach taken with final
track ‘Shine’ shows a little more of what the band has to offer but
all in all, expect a crunchy Brit-guitar attack." Australia's Time
Off Magazine.
"There are a number of acts currently rummaging through the wreckage of Britpop in search of inspiration; newcomers Playmaker seem to be the only band so far who've found anything worth salvaging. Debut single Arizona is a meticulous exercise in traditional jangly indie pop, at once both gloriously harmonious and delightfully boisterous. Ste Brennan's guitars are downright infectious whilst Paul Burns' vocals easily fill the void left by the demise of great bands Mansun and Longpigs. Mark my words, this is a band to watch. Captain Birdseye should have hooks so catchy." eyeballkid.com
"Heartfelt British rockers with Noel-esque solos, and an easy, approachable style. Makes ya feel good, it really does. Australia's Beat Magazine
"Described by the label as ‘alt-rock’ which is a bit of a trendy catch-all and doesn’t do this lot justice as the sound they’re coming on with is a thoroughly rocked up Tom Petty on Arizona that claims the stadium rock slot as obviously as George Bush eyes up an oilfield before switchbacking to a grown-up lurch through the Oasis “let’s filter the Beatles through the seventies” thang of “Head” and they’re both great and they should do a full album so I don’t have to keep getting up to press the replay button." Unpeeled Magazine.
Pale Fox
Pale Fox as a label is no more. I will use this website for something or other in the future, just as soon as I get around to it.